About Us

Over the past 20 years, I’ve gained the skills to carefully choose top-quality products by working in leadership roles at many top e-commerce companies.

As Head of E-Commerce and Partnerships at FabFitFun, I traveled the world to find the best ingredients—from truffle hunting in Umbria to exploring the healing powers of the Dead Sea. My time at Prospect Farms taught me even more about organic farming and how harmful metals can end up in products, helping me learn what to look for to ensure the highest quality.

This journey became especially personal during my IVF experience. When I started cutting out products with endocrine disruptors that were affecting my fertility, I saw real improvements. It made me realize how important safe, effective ingredients are for health and wellness. Now, I’m dedicated to making sure that every product in Amma Bear's collection is safe, effective, and meets the highest standards. I want to provide a trusted space where women can find products that truly support their health, especially during the challenging journey to pregnancy.

Reina Collett
Founder of Amma Bear