About Us

From the Founder

I grew up in a family of physicians: my mother a general practitioner, my father a cardiologist, my brother an oncologist, and my sister an Ayurvedic practitioner. Health was the language of our household, and from an early age, I learned to question, research, and pay close attention to what I put in my body.

When I began my fertility journey later in life and went through multiple rounds of IVF, I was shocked by how hard it was to find high-quality supplements—and by how many junk supplements were flooding the market. Many were packed with synthetic fillers, stimulants, and chemicals I’d never feel comfortable taking. Even with my family’s medical background, it was hard to find clean, effective support I could actually trust.

After my son was born, I faced the same struggles so many new moms know too well: hormonal chaos, weight gain, and a level of exhaustion that felt endless. But compared to my younger mom friends, it all felt even more intense. I was determined to feel like myself again, but I wasn’t willing to compromise my health for a quick fix.

Those experiences led me to create Amma Bear and to develop supplements that meet the highest standards of safety, efficacy, and integrity. The formulations we use were once only available through physicians, and now we’ve made them available to you.

In Hindi, "Amma" means mother—a tribute to my heritage and to the fierce, nurturing strength of motherhood. At Amma Bear, we combine clinical research with nature-based ingredients to create supplements that are safe, effective, and rooted in real women’s lives. Every product is rigorously tested for purity and potency. 

Our in-house formulations are built to surpass our highest standards. For categories where we couldn’t create something better ourselves, we turned to the trusted brands I relied on during my own fertility journey—like Ortho Molecular and Pure Encapsulations. Because when it comes to quality, we only offer what we’d take ourselves.

Whether you're navigating fertility, recovering postpartum, or simply trying to feel like yourself again, I hope Amma Bear gives you the tools to feel stronger, more grounded, and more like you.

Thank you for being here.

– Reina Collett
Founder, Amma Bear