Vetting Process

High Standards, Every Time: Every product we offer goes through a careful review to ensure it meets our high standards for quality and effectiveness. For instance, we carry multiple brands that offer similar products, but we work closely with both our physician and naturopath partners to handpick the best from each.

Backed by Research: We choose supplements that are supported by scientific research and clinical evidence, so you can trust they’ll work. For example, while many brands just meet regulatory requirements, we partner with Ortho Molecular because they go above and beyond. They’ve earned certifications like NSF, USDA, and even TGA in Australia, proving their commitment to quality and safety.

Clear and Honest: We only work with brands that prioritize ethical sourcing and ingredient transparency. That way, you know exactly what’s going into your body. Take Pure Encapsulations, for example—they have an open plant policy, meaning licensed healthcare professionals can visit their facility at any time, no notice needed. This level of transparency shows they’ve got nothing to hide.

Sustainability Matters: We care about the planet, and we seek out partners who feel the same. Many of our brands are focused on reducing their carbon footprint, like Thorne, whose entire operation is centered around improving environmental sustainability.

Ethics First: We team up with companies that put safety and integrity first, ensuring their products are free of harmful additives or endocrine disruptors. For example, we love that TruNiagen lets you look up a Certificate of Analysis for any batch of their products right on their website. This kind of transparency means we can feel confident, and so can you.

Listening to You: Your feedback helps us improve and grow. We actively listen to our community and adjust our offerings to meet your needs. When our customers told us they needed more postpartum support, we took action. After consulting with lactation experts, we added the Legendary Milk product line to better support new moms.